Recently, an internet user consulted Lao Yang from Putui Intellectual Property and Trademark, asking whether a name already registered in one class could be registered in other classes. Trademarks cover 45 classes, and theoretically, the same name can be registered across different classes. However, the approval rate largely depends on whether similar products/services exist in those classes. If similar items exist, the approval rate decreases significantly.
Additionally, if the name is identical or similar to a well-known or famous trademark, it may face rejection. Even if it passes initial examination, it could be opposed by prior rights holders in related classes.
The user submitted a composite trademark (combining a graphic, Chinese characters, and English). The graphic—a stylized single letter—likely resembles existing marks, lowering approval chances. The English element is highly similar to another trademark (differing by only one letter), while the Chinese characters show no similarity.
Key point: For composite applications, if any single element (graphic, Chinese, or English) is deemed similar to prior marks, the entire application will be rejected. To improve success rates, consider:
Registering the Chinese name alone;
Removing or redesigning the graphic/English elements.
Sometimes, businesses may “snag” a desirable name in an unregistered class—especially if it’s a catchy two-character name. However, this strategy carries risks, as prior rights holders in related fields could challenge it.