(1) Those identical with or similar to the state name, national flag, national emblem, national anthem, military flag, military emblem, military anthem, medals, etc. of the People’s Republic of China, as well as those identical with the names or signs of central state organs, the names of their specific locations, or the names or designs of landmark buildings;
(2) Those identical with or similar to the state names, national flags, national emblems, military flags, etc. of foreign countries, except with the consent of the government of the country concerned;
(3) Those identical with or similar to the names, flags, emblems, etc. of intergovernmental international organizations, except with the consent of the organization or where such use is unlikely to mislead the public;
(4) Those identical with or similar to official signs or inspection stamps indicating control or warranty, except where authorized;
(5) Those identical with or similar to the names or signs of the “Red Cross” or “Red Crescent”;
(6) Those having the nature of discrimination against any nationality;
(7) Those that are deceptive and likely to mislead the public as to the quality, characteristics, place of origin, or other aspects of the goods;
(8) Those detrimental to socialist morality or customs, or having other unhealthy influences.
The names of administrative divisions at or above the county level or foreign geographical names well-known to the public shall not be used as trademarks. However, geographical names which have other meanings or which form part of collective trademarks or certification marks shall be excepted; trademarks registered with geographical names shall continue to be valid.