Recently, a colleague of Lao Yang (Putui Intellectual Property) repeatedly failed to add his brand to Douyin Mall. After reviewing his submission screenshots, two critical issues were identified:
Inconsistent Validity Dates
The entered trademark expiration date didn’t match the registration certificate. (Solution: Correct dates and re-submit.)
Unchanged Trademark Ownership
The company had renamed itself, but the trademark remained under the old business name.
(Solution: File a trademark ownership update and submit both:
Original registration certificate
Certificate of Change )
Key Takeaway:
Always update trademark records immediately after changing your company name or address. Delaying this causes unnecessary complications.