What should enterprises pay attention to when applying for trademark registration? Based on years of experience and analysis, Lao Yang from Putui Intellectual Property has summarized these ten key points to remind SMEs to take note during the trademark application process.
- Brainstorm More Names: To increase the chance of direct approval, invest effort in naming. Generate multiple name options to improve success rates.
- No Guarantees: “Guaranteed approval” services are explicitly prohibited by regulations. Agencies offering this violate rules and risk fines.
- Avoid Negative Connotations: Steer clear of names using derogatory or negative words/phrases, as these may be rejected for causing “adverse social effects”.
- Use Standard Characters: Never invent characters or use non-standard forms (e.g., missing/misshapen strokes). Text trademarks must use standardized fonts to avoid rejection for “non-standard characters”.
- Mind Font Copyright: Use free fonts or commercially licensed open-source fonts. Always obtain authorization before using paid commercial fonts. Many companies face infringement claims or find their registered trademark unusable due to font licensing issues.
- Avoid Hot Words & Edgy Tactics: Resist grabbing trending keywords or skirting close to existing brands. These applications are usually rejected; even if approved, they risk opposition or invalidation.
- Electronic Documents Only: Trademark Acceptance Notices, Preliminary Approvals, and Registration Certificates are only issued electronically (no paper copies). Refuse any “cash on delivery” (COD) requests for these documents.
- Keep Usage Evidence: For successfully registered trademarks, meticulously preserve proof of use: contracts, invoices, product packaging, advertisements (images/videos).
- Update Trademark Records: If your company’s registered address or name changes on the business license, immediately update your trademark records. Failure to do so may mean missing critical correspondence (e.g., opposition, non-use cancellation notices), potentially leading to loss of rights.
- Strategize for Desired Names: If a highly desired name has existing similar marks, don’t just apply directly. Analyze options like filing a review (if rejected) or purchasing the existing mark.
In the new year, Lao Yang from Putui Intellectual Property wishes everyone success in registering their desired trademarks, building their own brand, and achieving great financial success!