When helping SMEs register trademarks, Lao Yang (Putui IP) frequently encounters these naming pitfalls:
⚠️ Mistake 1: Ignoring Visually Similar Characters
Assuming “slightly different” names avoid conflict is risky.
Examples:
Sprite vs. Rayprite (雪碧 vs. 雷碧)
Wusu Beer vs. Niaosu Beer (乌苏 vs. 鸟苏)
Names with minimal visual/meaning differences risk rejection or opposition—even if initially approved.
⚠️ Mistake 2: Ineffective Word Addition
While 4-character names reduce conflicts, adding generic/descriptive terms defeats the purpose:
❌ “FreshPure Water” (if Pure is generic)
❌ “FastClean Detergent” (if Clean describes function)
Such additions rarely strengthen distinctiveness.
⚠️ Mistake 3: Overusing Efficacy Claims
Names implying exaggerated effects (e.g., “SuperGrow Fertilizer”) face strict scrutiny:
May be rejected unless highly distinctive and free of prior conflicts.
Recent trends show tighter enforcement (e.g., names like “OneBigSolution” 一颗大 often rejected).
(Note: Culturally adapted examples (e.g., Coca-Cola → Sprite); “功效词” translated as “efficacy claims”; retained all critical warnings without added content.)