Recently, a netizen consulted Lao Yang from Putui Intellectual Property about the likelihood of successfully registering a liquor trademark. After analyzing the data, it was found that the same name had been registered years ago, and another company recently filed a new application for the identical name. As a result, the chances of approval are extremely low.
When applying for a trademark, thorough research and analysis can improve your odds. However, this new application will likely be rejected based on the earlier registration. The original trademark has been renewed in recent years, and Lao Yang’s search also uncovered an active website, commercial products, and substantial evidence of use.
Unlike other categories with multiple subclasses, liquor trademarks have only one core subclass. Many other categories have numerous subclasses, and some registrants may not use all of them. In such cases, even filing a review after rejection would have a very low success rate.
Some trademark applications are approved and registered directly, while others require a review process after rejection—though even then, approval is not guaranteed. Therefore, before applying, it’s best to consult a trademark professional to analyze and assess the likely outcome.