Recently, a client of Lao Yang from Putui Intellectual Property successfully passed the preliminary approval stage for a trademark application filed last year—a three-character name. The preliminary announcement period lasts three months, and the registration certificate is typically issued within one month after its conclusion.
Initially, the client proposed several similar or potentially conflicting names. Lao Yang recommended submitting at least 15 options to broaden the search results. Surprisingly, the client—a remarkably creative individual—generated nearly 100 names within days. After the first round of searches, about a dozen remained. Further detailed screening in subsequent rounds narrowed it down to four or five. The client selected one preferred name, which Putui Intellectual Property then formally submitted.
Conducting multi-layered searches across numerous names helps avoid pitfalls and increases approval odds—akin to holding internal “tryouts” before competing externally. While time-consuming, this method significantly boosts success rates.
Trademark names unrelated to well-known brands or containing no associated terms face minimal opposition during the announcement period. Even if challenged, oppositions often fail or can be countered via rebuttal. Thus, once preliminary approval is announced, registration is highly likely.